So my family and I have eaten gelato all over Italy on this trip, including the ones identified by many travel advisors as the best in Italy....they all taste great, but the best is in Pienza! The owner makes all his own flavors and is really creative. Both gelato and non-dairy flavors. We all fell in love with his Panforte and it's beautiful layers of cinnamon and dried fruit. In combination with pistachio and hazelnut it was heavenly. The owner was very patient with my kids, offering tastes without reservation and then encouraged us to pay when we were done, encouraging us to eat out on his very comfortable seating area. All around great experience and highly recommend it when you are in Pienza (FYI, it's technically located "outside" the city, but is just outside one of the gates next to the town's little park).