We have been visiting Puerto Lopez each July for the last four years. Paella Mar was originally located far north of the malecon, but had a wonderful seaside location. Alas, we did not go there because my wife does not eat shellfish, and the menu at the time was limited for her.
Fast forward a year. We are now vegetarians, and to our delight, Paella Mar now serves a very tasty vegetarian paella that is satisfying, delicious and healthy. They also ha a couple appetizers for vegetarians and carnivores alike.
The also have relocated to a quaint older 2 story building on the Malecon, but far enough from the noisy part of the malecon. There is a small balcony with 2 tables for dining a fresco. The charming couple who run this gem, she from Italy (hostess) and he from Spain (chef) work hard to ensure a pleasant dining experience. The prices are a tad higher than most of the Puerto Lopez restaurants, but the cuisine is extraordinary, the atmosphere charming and you won't leave hungry. Bonus points for great music and taking Paypal for payment. You can even get a little cash back if you choose.
Finally, take the very spiteful (in my opinion) recent review with a big grain of salt. Most of the reviews of this great eatery are very good. If it walks like a duck, and talks like a duck...well...try it for yourself!!! We ate there 3 times this trip, and will return next year...