Just spent a very enjoyable family half-day here (and Matlock Bath) and can recommend a visit.
Nevertheless felt it could've been so much better with a few changes.
First, lower the prices - 2 adults + child cost me £35 - not extortionate, but enough to make you keep asking "am I getting my money's worth ?" throughout the trip which inevitably taints the experience. Surely £20-£25 would be more reasonable.
Second, the guide did a fine job on the cavern trip but had limited material to work with. I fully appreciate it was a working mine but it could do with enhancing to bring the guide's narrative to life. Why not copy the Black Country museum - period figurines in situ, sound effects, etc. - surely tremendous added value for a small outlay.
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