I've visited probably a hundred plus wineries in my time and they all seem to be trying to emulate the same thing. They have similar wines, similar gift shops, similar patios, even similar websites. They're all selling the same thing. Well ... not this one. These guys have it right by daring to be different. They have a great story and a fantastic sexy theme that encompasses their tasting room, gift selection, wine bottles, website and on and on ... from the 6 foot ostrich feather adorned brothel girl at the door, to the handouts you can take home, their marketing is just brilliant. In fact, checking their website will give you a pretty good idea of the strength of their theme.
I've read some reviews on this site from folks that obviously don't get what Dirty Laundry is doing. They've created more than just some great boutique wines (and they are!), they've put serious thought into their presentation and created a "must see" destination. A titillating atmosphere that is still very tasteful. And I must say, even though it is a very sexy theme, they've managed to keep it still very family friendly. Their patio is gorgeous with an incredible view of the Kettle Valley Railroad, the lake, vineyards and mountains. It's simply stunning.
The only problem I experienced is that because this place is so unique, it's also very busy. I would recommend going when you are not in a hurry or perhaps on a week day. Other than that, I can only tell you that if you are looking for something unique in a winery and have time to visit only one winery in the Okanagan, don't miss Dirty Laundry.