We noticed that you're using an unsupported browser. The TripAdvisor website may not display properly.We support the following browsers:
Windows: Internet Explorer, Mozilla Firefox, Google Chrome. Mac: Safari.

“Avoid at all costs!”

Maui Divers' Jewelry Design Center
Ranked #37 of 145 Shopping in Honolulu
More attraction details
Attraction details
Owner description: Maui Divers Jewelry is the largest jewelry manufacturer in Hawaii. Since 1959, their jewelry has been inspired, designed and created in Hawaii with such care that it is Guaranteed Forever. This entire process can be experienced at the company’s world-famous Jewelry Design Center in Honolulu, free tours are offered 365 days a year with free shuttle service from anywhere in Waikiki. Maui Divers Jewelry is renowned for its unique, high-quality designs featuring pearls, precious corals, Hawaiian gold, diamonds and other beautiful gemstones. Maui Divers Jewelry is available at over 30 locations throughout the Hawaiian Islands, including 8 in the Waikiki district.
Boston, MA
Level 2 Contributor
6 reviews
common_n_attraction_reviews_1bd8 54 helpful votes
“Avoid at all costs!”
Reviewed September 12, 2006

My mom and I took the "free" tour of Maui Divers on our recent trip to Hawaii and we will never go back. They have beautiful jewelry but the saleswomen are the most aggressive I've ever seen. We couldn't even glance at a display case without a saleswoman pouncing on us. The reviewer who described them as purple vultures described them perfectly. We have never felt more uncomfortable in any store before. We ended up buying pendants we didn't even really want just because the saleswomen kept putting so much pressure on us. We were so worn down from our efforts to get away from every other saleswomen it seemed like the easiest way to get out of there was to just buy the stupid pendants. We walked out of there disgusted with them and disgusted with ourselves for giving in to their high pressure sales tactics. I wouldn't set foot in that store again if someone paid me. Do yourself a favor and buy some cheap jewelry at ABC Stores or at the International Marketplace. The jewelry at Maui Divers is pretty but not worth the hassle.

18 Thank MML2006
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Write a Review

86 reviews from our community

Visitor rating
Date | Rating
  • English first
  • Japanese first
  • Russian first
  • Any
English first
A TripAdvisor Member
“Purple Vulchers”
Reviewed February 3, 2005

We have been to Maui Divers, unfortunately, three or four times. This last time was, again, to get jewelry repaired. Although the customer service people were fantastic, and we got our rings fixed, the sales personnel need to be avoided at all costs. You can't go anywhere in the showrooms, or even the lower sales floor, without getting practically assaulted by one of their sales people, who are all dressed in purple dresses. They follow you around pointing out everything when all you really want is to be left alone to look.

On this occasion, we had coupons to receive a free gift after a tour of the design center. Since we were just getting repairs done, the customer service people told us that we didn't need to go on the tour, just to go on to the sales floor and look around while they did the repairs. Friends of ours were along who had also been there several times. After looking around for awhile, and being approached by almost every sales person on the floor, we did buy a couple of cute stuffed dogs dressed in Hawaiian costumes. My husband paid for them, presented the coupon and received two small boxes of chocolates. I informed our friends that they could get their free gift, so she went over to the cashier and presented her coupon, only to be informed that they did not have the gifts there, that they would have to go back upstairs (this from the same sales person that had just given my husband our chocolate). I went back upstairs and explained the situation to the customer service people, and they called down and had the chocolates given to our friends.

We have vowed never to go to Maui Divers again. If any future repairs are needed, we will do it by mail and e-mail. We visit Hawaii every year, but Maui Divers will not be in our future plans.

We have discussed this store with many friends who have had similar experiences and we all agree that if the sales personnel would just let you alone to look around we would probably buy more than if we are constantly followed around and bothered.

Maui Divers has beautiful jewelry, but their sales techniques discourage you from buying anything.

15 Thank A TripAdvisor Member
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
A TripAdvisor Member
“Extremely interesting and educational”
Reviewed April 23, 2004

My brother took our stepsister and me to Maui Divers Factory for their FREE tour which includes a video on their history, how the harvesting of coral is done, and then you get the pleasure of seeing the entire process as you tour their factory. This is a MUST SEE while in Honolulu. The trolley stops here if you don't know where it is located. We all were extremely impressed with the presentation as well as the beautiful jewelry available for purchase. Can't thank our brother enough for taking us to Maui Divers!

8 Thank A TripAdvisor Member
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.

Travelers who viewed Maui Divers' Jewelry Design Center also viewed


Been to Maui Divers' Jewelry Design Center? Share your experiences!

Write a Review Add Photos & Videos

Owners: What's your side of the story?

Own or manage this property? Claim your listing for free to respond to reviews, update your profile and much more.

Claim Your Listing