I will try to describe objectively what I saw and what I understand this to be and what it isn't.
C-O-N-G IS a MUSEUM and NOT (usually) a haunted house. It appears that most of the lesser reviews refer to its short season of being a haunted house - I can't speak to that.
As a MUSEUM, I was fascinated by slowly walking through the displays and stopping to read the information placards as the owner encourages you to do as you enter. There were tributes to a great mixture of classic (Mummy, Frankenstein, Dracula, Nosferatu, Creature from the Black Lagoon, Etc,) intermingled with contemporary (Freddy, Jason, Pumkinhead, etc.). Many of the characters are set in scenes from their movie with significant props and details. In all fairness some are stand alone but space is limited and well used. In between displays there are many classic and current photos of stars from the movies. Some of the pictures include the owner with the star and he can recall when he met each one and happily shared the encounters.
So here's a summary ... it IS a Museum with a "curator" like any other museum. If the horror movie genre is of interest, I believe this is an excellent STOP. It is NOT an all day event but read, look, and "use" the curator, he has a vast knowledge of this field making this a fun an interesting visit. It is NOT huge but IS very tastefully done and well maintained. I am certain that for sake of marketing a ton a "filler" crap can be added to make it seem as thought there is more there; it is obvious that the owner's intent here is quality over quantity. Do not go to Salem just to see Count Orlok's but definitely see Ct. Orloks if you are in Salem.
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