We had the chance to go up in a balloon during the 2012 Balloon Fiesta and let me tell you - don't miss it if you have the chance. I found Rainbow Ryders the most professional company that I have come accross in recent times. During the Fiesta, this company handles 32 balloons with 250 persons riding each day of the festival. They have service down to a tee. We also had James a pilot on a contracted company balloon and he couldn't have been more professional the entire day. My only suggestion is don't be late and get there early. I couldn't believe how they handled so many people. The Rainbow Ryders go up first during the Fiesta and they are the official Ballon Ride company during the Fiesta. They have been doing this for 30 years!!! They have it down to a science.