This place is absolutely brilliant and perfectly located, not too far out of town but not in the middle of it all. We went for a quiet week and that's what we got. Icmeler is a lovely place and it's full of plenty to do. The staff at Bilnur Apartments are brilliant, especially Ali and Alex who looked after us quite a bit. There is no pressure whatsoever and there were never any issues with getting a sunbed every day. Every Tuesday night they do a Turkish nights for a tenner a head, it's a turkish BBQ and entertainment. Well worth a tenner, food was great. The food was great and breakfast is also good, good selection and priced very well.
Into the town and it's full of restaurants and bars all of which have staff outside trying to entice you in, but what really struck us was that it wasn't over the top as many would think, a simple polite 'no' is all that's required. The hospitality was second to none, every single person we met was dead on and very polite, the locals are also quite happy to speak to you and help you out (learn how to say hello, thank you etc in turkish, it will go a long way.). Turkey is a mainly Muslim country and at various stages of the day and from early morning but it's no issues, enhances the experience of the culture.
Visit Marmaris for the beach, but that's about it as it is a very busy place and just too much going on. I would also recommend finding a travel agent (they're everywhere on the streets DON'T book with your travel operator the locals will do you a much better deal). We took a day trip over to Rhodes on the ferry, only took 50 mins by boat, but the passport control and customs is a pain in the back side but Rhodes really is lovely, well worth it.
All the bad rumours I've heard about Turkey are well and truly put to bed. The locals are lovely people, the town loves tourism and the quality of food is superb. I'm definitely going back.