One of my best friends lives in Atlanta and she had never ridden the Downtown Ferris Wheel either, so when I was in town for the night, that was one thing we decided to do before twilight. First, I was shocked that it was over $14 for a Ferris Wheel ride, and asked my friend if that was expensive for Atlanta. We went on because it was a special evening, anyway. The people and service were great, the enclosed car was VERY nice, but for $14 dollars I would've liked to ride for more than 8 - 10 minutes, especially since there were NO lines, so it wasn't like anyone was waiting for a car. Anyway, it was OK but not worth $14 per person. Not in the least.