My wife and I visited the New World of Coca-Cola after Christmas, and we were impressed with Coca-Cola's attention to detail and their commitment to making each visitor's experience an enjoyable one.
After you purchase your ticket and enter the museum, you are led into a holding room to wait 10 or so minutes for a short immersion in Coca-Cola memoribilia and a really cool film! From there, it's pretty much a self-guided tour of the Coca-Cola museum. The newest exhibit ("The Vault") was pretty overrated; it was the longest line by far of all of the inside attractions, but there was no payoff at the end. You get to see a vault where Coca-Cola keeps the secret recipe. Wow...
The 4D film is a must-see, especially if you have kids with you, and you simply MUST go to the sample room, where over 5 dozen Coca-Cola products from around the world can be tasted. These are broken down by continent/region (Latin America, Asia, Europe, Africa, North America). There is a line to get in, and you will probably have to wait...unless you go to the bathrooms to the right. From the bathroom exits, there is a back entrance into the sample room. My favorite was the Inca Cola, which is bottled and sold in South America. It is really crowded, and the floor is very sticky, but it is a great way to end your 2 hours+ in the World of Coca-Cola. Make sure to get your complimentary bottle of Coke as you leave!!
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