Disclaimer: I'm used to Moby Dick's in NOVA, which is the measuring "stick" by which I compare other kebab restaurants.
With that said, Sticks pales in comparison... shouldn't even be mentioned in the same sentence. My main gripe is the fact that the meat portion is miniscule, especially considering the price of the platter. Additionally, the meat flavor is nondescript and often too dry. The basmati rice is bland and not cooked in the true Persian tradition like Moby's. The pita bread is a joke. I'd bet dollars to doughnuts that it's commercially manufactured and frozen.
All is not for naught, though. The hummus and dipping sauces (cilantro lime for me) are the only redeeming sides. The green beans aren't too bad either. The atomosphere is mid-grade, but let's be honest... people don't go to Kebab restaurants for the ambiance.
Overall, the food quality is low for what it proclaims to be. With that said, the only way Sticks could compete in the Kebab space would be in its value propostion and that would be large servings at a low price. Sticks takes the inverse approach: small servings at a relatively high price. The only time we ate there was when they had a buy one platter and get one free on your next visit special. The only reason Sticks is in biz in both Richmond and Charlottesville is because there aren't any true kebab houses and the denizens don't know any better. If Moby's were to ever expand to either city... bye bye Sticks. So, I'm keeping my fingers crossed.