Coffee and Company is a traditional stop for the wife and me before leaving Gatlinburg. The shop is located in the Village. You have to look for it. It is about two doors up from the Friar Doughnut shop. We have been doing this for years. We have never had a bad cup of coffee here. I would agree with others that it is the best coffee in Gatlinburg and that is saying something considering the number of places selling coffee.
If there is one negative is that usually there is only one person behind the counter so it does not take long for a line to form. You have to patient. The coffee is good and the cream, sugar and toppings are next to the door on the way out. There is little sitting room in this shop, but that is okay for there are a number of benches and tables and chairs outside the place.
If you get a chance, check this place out.