It looks big from the outside, but this store is really rather small inside. Still, it's chock full of all manner of Hershey goodness--even some things you can't get anywhere else. It's great for finding a treat for yourself (and if you're on vacation, what better reason?) or to pick out a not-too-expensive gift for a friend. I've been here many times and have always managed to find fun goodies to bring home to special people in my life.