So, when you hear that this is 16 story Hershey store, you are thinking "Can't wait to go there". When you approach the store in Time Square with its huge outside decor, you think "OMG, cant wait to get inside". And then you enter this little tiny store, did I say tiny, and the let down is something to write a review about. Really, this is Time Square, New York City people. This store should be magnificent and grand. We go to Hershey PA all they time and have seen what Hershey can do. I would recommend they take a look at this and make some major expansions.