Very old school bagel & bialy place. It's really set up for taking your stuff home - they don't put cream cheese on for you, I don't even think they sell coffee, etc. They have a cooler with spreads that you can buy and take with you.
The Challah bagels I got were excellent. I'd never heard of a challah bagel, but I think it just must be another name for egg bagels, since that's exactly what it tasted like. A wonderfully delicious egg bagel. Yummmm.