This is a small restaurant - we had 15 people for lunch (we basically took over the place), and the food was outstanding. For starters we had guacamole and nachos, the nachos were still warm when the plates arrived (just cooked!), and the guac was amazing. As a main dish I had the vegetarian quesadilla, it was big and really good. A number of my friends had the 3-taco set, they said the fish tacos were the best they'd had. The lunch was served with two homemade sauces in dishes on the table, one spicy and one mild - these really added to the flavor of the meal, and like everything else on the table was made in-house. The only part of the meal from the outside world was the Coke, and that was imported from Mexico and in a glass bottle - real sugar!
Lunch was under $20 per person, for the amount and quality of food this was an excellent value, plus they handled our huge crowd without delay. I highly recommend Ponche Taqueria if you're in the Hell's Kitchen neighborhood and need a good meal, I will definitely be back.