My husband and I visited this store while in NYC on our honeymoon. My husband is a firefighter so of course he wanted to get FDNY shirts to bring home with us. It is the tiniest store I have ever seen. There were a bunch of kids on the other side of a small door/wall getting a fire safety presentation. The short divider type door that you can see over was not closed. We never entered the area since the kids were in there, but took a quick peek over top to see the stuff on the other side not disturbing anyone or entering the other side in any way. The older man working at the Fire Zone in a raised voice with a rude tone told us we were NOT allowed in there they have a tour. Which we clearly could see and were not entering there anyways. My husband is a firefighter and I used to work at our REAL Fire Dept therefore we do not wish to see a FAKE children's one...there was no reason to treat paying customers so poorly and rudely for just LOOKING. As we were trying to pick out our purchases we were then rudely told by the same man we had to move to the tiny corner by the cash register so they could sit the kids right in front of the entrance of the store and continue talking to them!!! No one could get out or in...so we could not shop and were now stuck in the store!? 15 minutes later after they moved the kids back to the other room we could leave the store. There was no reason to treat people SO awful or trap them in. You go to a store to shop an support the FDNY and can't do anything. What a disappointment.