Beauty & Essex is a great restaurant, in many ways. But you have to decide if you want to deal with the "are you hip/beautiful/celebrityish enough to make the grade? Alas, I have little patience for that. Friends visiting NYC got a last minute reservation only because they had made it through their Amex concierge service. They were wowed at getting in.I was less so. Winding through the crowd to reach our table, I was aware that there were tons of A-list 30-somethings making the scene, spending too much money on being seen with the latest "It" cocktail in hand. If that's what you are striving for, then Beauty & Essex is the place for you. Food (lots of shared tapas) was yum. Price: well every learning experience has its price, right?