My wife and I spotted Ballaboosta after grabbing a falafel sandwich next door in Taim on our first day in New York. A couple of days later we thought we would try brunch here and we weren't disappointed. I had the the shakshuka and merguez sausage ($18) and my wife had the coconut brioche French toast ($13). The shakshuka had great flavour and the eggs were poached perfectly. My wife's French toast looked great coming with a berry compote and maple syrup. Fortunately she was feeling generous and allowed me a taste! The brioche toast was really fluffy and soft and was so good that we returned on the Sunday for brunch #2 so that I could order myself a full portion. Overall we thought it represented good value for brunch and the service was also very attentive and friendly. We'll be back when we return to New York!