I was a bit disappointed in SoHo as an unique tourist attraction. Certainly the architecture and street scape was very enjoyable once you get off Broadway and on to some of the smaller streets. Lively atmosphere and some great store windows as well as people watching.
What is disappointing is that so much of the shopping is dominated by two types of retailers. First, I would say well over half of the stores are the same clothing retailers which dominate malls and high-end shopping areas across the U.S., and even globally. Broadway, in particular, just felt like an outdoor, urban mall. I don't want to specify brand names, but most readers can guess.
Second, on some of the side streets, there are fewer mall stores and more super high end boutique retailers that one would find in many high-end shopping locales. These are the kind of places that it's nice to look in a few, but if you rule out shopping for a $150 shirt or $75 pair of shorts, you grow weary fast and want to move on.
I suppose that one's potential enjoyment of SoHo might be a function of whether one comes from another large metro area where these kind of retailers are ubiquitous.
We didn't try the dining options in the area so can't comment on that. Never a shortage of good food establishments in NYC.
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