In the center of times square, it is in close proximity to many of the "must see attractions" when visiting NYC. There are many chain stores such as H&M, Victoria's Secret, and Aeropostale, along with little boutiques as well. If you love to shop you will not be disappointed! A little expensive and very few stores have places to sit while waiting for others in your party. We went with our daughter and she spent 4 hours in one store. There was no seating so a bunch of parents / adults were just loitering near the front of the store but were told by the security not to lean or sit on the ledges. If not everyone in your party is not as interested in shopping store after store, the expense and lack of empathy from security along with no place to sit in some of the bigger stores can make for a very long taxing trip.
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