There are salespeople all over the store doing demonstrations and trying to sell their products. Some were pushier than others. There was a manic feel to the store and everything seemed incredibly overpriced. Was it an experience? Yes. But I had been there as a kid and it was less the tourist attraction it is now and more of a special toy store with unique toys. We were disappointed and happy to leave after a once through. I think my kids (ages 7 & 8) were a bit overwhelmed with the frenzy around them (and we were not there at a particularly busy time of year).