First, the baked goods here are incredible. Freshly baked, delicious, made with high-quality ingredients. The counter-service is also good. Cheerful and friendly, not overly solicitious, and always efficient. Every time I've been here there's been a substantial line, so the counter people are always busy, but they're unfailingly nice.
Recently I took a number of business colleagues here. The drive turned out to be much longer than expected, and we went in separate cars, so I was really concerned the others would be annoyed and they wouldn't think the irritating drive was worth it. Not so -- they were totally delighted by Flour Bakery; they loved the food, loved the atmoshpere, and bought baked goods to take home with them.