I live in the Bay Area and work in SF. Bi-Rite is a local favorite. You must order the Salted Caramel Ice Cream. You will not be disappointed!
You probably shouldn't expect 5 star service here. The establishment is very small and the lines can get quite long. From my experience, the staff are generally polite, but straight-forward (in other words, not much small talk). Try arriving on a weekday around lunchtime to avoid long lines.
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