Parsons is a 100+ year old family-owned business with gifts in all price ranges from inexpensive souvenirs to high-end authentic and unique Native American-made collectibles. Be prepared to pay fair-trade prices for higher end products. Its one of the few stores anywhere to sell traditional hand-made moccasins in all sizes with selections in each. Also good selection of Ho Chunk black ash splint basketry, Southwest ceramics, jewelry, and rugs. I shop here about once a year and have done so for 40+ years.