Stopped in because a fishing rod of mine got into a losing battle with a low hanging tree on a river. My whole family was with so I thought I'd run in, grab a replacement and then run out but they wanted to stretch the legs a bit and came in too. What a cool store AND fun to look into the factory floor to see everything being made. Additionally, and probably the best part about this place is that all the staff we ran into were not only knowledgeable and helpful but fun and outgoing and because of that we stayed for about 45 minutes and ended up with a new rod and a cool sign! It's far too seldom we run into for-profit companies nowadays that are genuinely more interested in the products, services or customers they work with rather than the revenue they generate. 5 stars folks - other companies should be taking notes.