I have been to Simple for both breakfast and lunch. The menu is very unique for the area with everything being local. When I went for breakfast it was on a Saturday morning around 10:30 am. We were seated right away inside; the outside seating had a small wait. I had the Turkey Pesto Hash and it was very good. It was very busy so our food wasn't super speedy but that is how you know it is homemade which makes the wait worth it. I also really love the lemonade that they have.
When I went for lunch with my mom we had a great experience as well. It was a weekday around noon and it wasn't terribly busy. My mom had the garden burger which I thought was so good.
I love that nothing is priced over $10 and that all the items are local. Even though there is a wait once in a while it is worth it because you know that your food is made to order!