We loved Simple. They are located a few blocks north of the crowded & loud downtown main street. The inside was a little loud so we ate on the shady & quiet patio. Our waitress was sweet and very capable on our Sunday lunch visit. We had the pancakes and the apple cinnamon French toast. Both were excellent. We also had the cochinita pibil tacos. Wow, they were good. Not quite as good as they are in the yucatan but Wisconsin is quite a distance from Mexico. The meat was moist and was topped with cabbage, pickled onions (yum!) and a cream sauce. The taste will hold me through until I can get back to the yucatan. Highly recommended.