I have just moved to La Crosse and had my wife up for the weekend. We were walking around Friday night along the River and found the Wine Guys. Dan and his partners have been open for 8 years which says alot about the product as well as the community. It was the end of a hot day so we sat at the bar and had a flight (3 glasses) of "Crisp" and "Sweet" whites. Then we added a cheese plate. Dan was working the bar so we had a chat about the place and his background. Before the place opened he spent 15 years as a wine distributor. This place fills a great gap if you get tired of the 37 beer and hard liquor establishes that surround it downtown. Cheers.