Visited for the first time in July of 2012. Place is easy to find. Plenty of street parking closeby.
We were greeted by Megan who was super friendly/helpful. She took care of us and we were off to explore.
They have 3 levels here. All of the kids had fun who range in age 2-4. The favorite exhibit might have been the mini-mississippi river in the lower level. My oldest also loved the Kwik Trip store upstairs. Plenty of activities to help them learn and explore. I enjoyed the "shadow" room.
We purchased a membership and will be back in the future.