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“Fun for all ages - soda, beer, and hanging-out”

Sprecher Brewing Co.
Ranked #1 of 5 things to do in Glendale
Certificate of Excellence
Attraction details
Madison, Wisconsin
Level 6 Contributor
160 reviews
60 attraction reviews
common_n_attraction_reviews_1bd8 137 helpful votes
“Fun for all ages - soda, beer, and hanging-out”
Reviewed April 26, 2014

Walk into the main entrance (gift shop) and hang a left; there are restrooms there - continue through the doorway and down the hall to the right - there you check into the tour. You receive a souvenir glass and choice of Red Apple soda (yum) or seasonal beer. Kids are provided a paper cup w/ Red Apple soda. You get wrist-banded with 4 beer sample tabs for the tasting room (if you have beer at the check-in area, that is one tab). The tour is safe for all ages - there were younger children on our tour and it is short enough that it held their attention. The tour guide is engaging - you'll hear the history of the brewery - see and hear how they make the beer and sodas - packaging - and distribution. After the tour - you enter a tasting area that has ample seating and the option to try their beers and soda. There is some foods available for purchase - nachos, warm/soft pretzels, WI-made cheese curds - food is reasonably priced. I found it interesting that they do not use artificial ingredients - and strive to purchase all WI-made ingredients. Very nice tour for $5 (adult-price). You can pick up a business card to take to participating restaurants for a 'beer on Randy.' Very nice and generous tour!

Visited April 2014
Thank nekko95
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
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299 reviews from our community

Visitor rating
Date | Rating
  • English first
  • Portuguese first
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  • Any
English first
Chicago, IL
Level 6 Contributor
208 reviews
143 attraction reviews
common_n_attraction_reviews_1bd8 98 helpful votes
“Sprecher Brewing Tour”
Reviewed April 24, 2014

The Sprecher Brewing Company tour is a great way to spend an afternoon. You will need to rsvp in advance. I have tried the regular tour and the "reserve tasting". The "reserve tasting" costs more and the times are limited, but it is worth it. You get 10 samples of beer, each paired with an artisan cheese. Many of the beers were darker and stronger than I usually drink, but you can pick and choose what you want to sample. If you only drink soda, the regular tour offers a nice selection. And you can buy all your favorite Sprecher flavors in the gift shop.

Visited May 2013
1 Thank oaktoncc
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Chicago area
Level 4 Contributor
45 reviews
20 attraction reviews
common_n_attraction_reviews_1bd8 33 helpful votes
“Small, but mighty”
Reviewed March 28, 2014

The tour was quick because it really just isn't that large of a facility. At the end of the tour, guests can taste all sorts of the soft drink beverages as well as a few of the beers. Felt welcome to stay in the tasting area as long as you wanted.

Visited April 2013
Thank cagood
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Charlotte, North Carolina
Level 6 Contributor
125 reviews
54 attraction reviews
common_n_attraction_reviews_1bd8 82 helpful votes
“Fun brewery tour!”
Reviewed March 22, 2014

I've been to a bunch of brewery tours, but I felt that this one was one of the best and definitely up there if bringing a family. The tours are pretty much all the same (some rehearsed facts about the brewery with some corny jokes mixed in), but the thing that makes Sprecher stand out is the tasting at the end. One of the best setups, allowing you and your party to just sit and relax and enjoy your free beers rather than rush you out. One of the perks at Sprecher is that you don't have to feel bad about bringing your children, as it comes with unlimited sodas in addition to however many beers they give you. Definitely try the hard root beer, but can't go wrong with any of them really.

Visited June 2013
Thank CMO816
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Sturgeon Bay, Wisconsin, United States
Level 3 Contributor
15 reviews
3 attraction reviews
common_n_attraction_reviews_1bd8 5 helpful votes
Reviewed March 2, 2014

Had a great time! Tried some awesome beers! All around good time!! Our tour guide was very funny and quite knowledgeabl of all the products. The two young men manning the taps were fast and efficient. A must if you love beer!

Visited March 2014
1 Thank Samantha F
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.

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