Downside, parking. But Roanoke has yet to learn how to handle parking. That is the downside to this city. If you want to have more attendees, more clients, more sales, etc...you need customers. In order to get them, YOU NEED TO SUPPLY THEM WITH PARKING AND FREE PARKING AT THAT. So who knows when that will catch on. Meanwhile, if you don't mind hiking to their door, the Jeff Ctr does offer a decent array of choices in entertainment. Much needed in this area, and much appreciated by this person.