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“touristy but their ice cream is too good to pass up”
Review of Ben & Jerry's

Ben & Jerry's
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$119.00*
and up
Taste of Vermont Food Tour
Ranked #1 of 13 things to do in Waterbury
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Owner description: For all the euphoric flavors you can't get enough of – especially the ones you can't get in ordinary stores – nobody scoops Ben & Jerry's better than we do at our scoop shops.
Reviewed October 12, 2013

We come here on every vacation to Vermont. We did the tour the first time and recommend that maybe once. Otherwise just line up at the windows. They seem to have all the windows open and the line does move fairly fast unlike the post office's one window and slow service. However, if even one tour bus lets off at the wrong time the line can be quite long as we saw after we were sitting and enjoying our treats. Parking and crowds can be challenging. Funny that Vermont's population is only about 600,000 people. It seems like they are all on that highway that serves B&J and other attractions. It's a VERY busy road and can be tricky making turns on and off. Vermont has not learned about left-turn lanes in some areas. If you have trouble with stairs make sure you park up the hill behind the establishment near where the buses go. There's a lot of stairs from the regular parking lots.

Thank toy4cannon
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
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1,921 - 1,925 of 2,801 reviews

Reviewed October 12, 2013 via mobile

My husband & I are huge ice cream fans & drive 100 miles out of our way to visit the factory. The tour was brief (about 20 minutes) and they started a new tour every ten minutes, so things moved quickly (which was great). We got a fair sized sample at the end of the tour (yum) and then purchased some ice cream at the shop. I've never paid $8 for a banana split before, but it sure was good. Definitely make this stop if you can.

Thank Karen T
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Reviewed October 11, 2013

For starters, it's in a beautiful location. It's a whimsical place... painted up really cute with cows and clouds. First you watch a 10 minute video which is pretty good, then a 10 minutes tour down the corridor to view through the glass windows and watch the Magic Happen !!! They wrap it all up with a quick taste test of the Flavor of The Day. It's well worth the $4 per person. The retired flavor grave yard is a hoot too. Oh... and they have REAL cows there. It's a good way to spend 60 minutes in Vermont.

Thank tamrabear
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Reviewed October 11, 2013

..Enjoyed the shop. We had a cup of ice cream each, good variety of flavours. We didn't do the tour due to time limitations but it looked fun and everyone coming out seemed satisfied.

Thank JASH09
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Reviewed October 11, 2013

Childhood friends Ben Cohen and Jerry Greenfield have a history of giving away ice cream as a marketing technique. From their failed attempt with their brand at Burlington in 1978, they celebrated a year later with a free cone day, followed by their unique Cowmobile 'free scoops' road trip in the 80's, the first use of Woody Jackson's now famous cartoon cow logos.
Ben & Jerry's headquarters are still in Burlington and their Ice Cream Factory is located on Route 100 at Waterbury. The 30 minute public tour of the factory production floor presented by enthusiastic 'my best paid hobby' guides, includes a film history presentation and 'flavour of the day' samples. Creative bespoke combo flavours are the genius which is Ben & Jerry's rise to fame and these give-away marketing guys definitely have the competition licked, which raises the question of the tour admission fee, preferred to the Samuel Adams Brewery Tour local charity donations marketing technique in Boston. Either way this factory has become the number one tourist destination in Vermont and a visit is recommended for the inside scoop.

Thank charles s
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.

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