I was looking forward to visiting the Ben & Jerry's Ice Cream Factory on my trip through Vermont, but I can honestly say there are better things in Vermont to go to than this tour. The tour consisted of a 6 minute video and a barely 10 minute tour which was mostly also a video. There was no ice cream being made on the day we went, so all you were gazing at was machinery. At the end you were given a scoop of ice cream and then back into the gift shop you go. If you are in the area, then go, but by no means make a special trip to go because if you do, you will be disappointed. I think that for something that is so advertised and for such a big and popular company, they could make a better tour.