This was our first stop on a 2 day brewery tour in March 2008. This place was just as I had imagined. The gift shop was huge and it has something for everyone. You can go to the front and get as many samples as you want, I think they had 12 beers on tap and the bartender is knowledgeable about each and every beer. We made it for one of their tours, which was rather boring. It’s pretty much one guy who talks about this history of magic hat, how beer is made and doesn’t have a good reason for why #9 is called #9. If you have taken one tour, you have pretty much taken them all. You can take a “self guided” tour, which is walking up the ramp to see how the beer is made and watching production yourself. When we were there, they were in the middle of construction, so we didn’t get to see any beer being made. If you like beer, no matter how boring the tour, magic hat is a must see. Free beer doesn’t hurt either.