Gene's Tasty Burger is a Wichita Falls institution, and for good reason. If you're a local, they know your name. If you're visiting, they treat you like a long-lost friend. The place is a few blocks off the beaten path, but well worth an excursion. The menu is simple, and "tasty" doesn't do the burgers justice. They're made with fresh ingredients the old-fashioned way. Treat your taste buds, and ignore your diet, and head to Gene's next time you're in Wichita Falls!