Before arriving at the harbor of Morro Jable, take on your right a gravel road (small sign Cofete) which will follow the coast in Western direction, sometimes close to the beach, sometimes far away and on a much higher level. No vegetation, sometimes a couple of goats and some tourists in rented cars, and a lot of dust (driving open roof is not really recommended): Finally at the end (SW) of the island a lighthouse with inside an exhibition of the fauna and flora of the area. Beside a small restaurant or pub with a terrace, but again unfortunately closed in winter.
For tracking specialists, a signposted trail goes from there trough the mountain to Cofete and it's famous beaches. On the notice board at the lighthouse, the distance is noticed at 3,2 km (maybe spanish km?).
For others the look at a wild beach, the churning sea, high waves dying against the end of the chilled lava flows, could be the award for "surviving" a very bad road