This is not the greatest movie house in the north Dallas metropolitan area, but it is the greatest value. It is a fine modern movie theater with first run new release movies. It is not a dirty discount (aka "dollar") theater. The admissions price is, however, about half that of other theaters in DFW (the concessions are just as expensive as anywhere else, though). To sum up, you get a theater that's very nearly as good as the best in town for half the price. I won't watch a movie anywhere else.