Besides creating a "mini-Disneyesque" family dining experience, the food came in a close second. I thought it was unnecessarily difficult to find the separate kids' menu. The food selections covered most everything and the prices kept the whole experience "family affordable". Tip: the chicken tenders from the Regular Menu's Appetizer selection is bargain. At $10 it came with 6 generous portions of chicken breasts along with fries and two servings of your choice of dipping sauces. Large enough to share.
Although the place was "full", we only waited about 5 minutes before being seated. I've heard there can be very long lines, I suppose it depends on the time of day and whether on a weekend.
Service was very friendly and attentive. A great family-friendly atmosphere.