The factory is directly across from the Rock and Soul Museum and there is a parking garage across the street. You'll need to stop by in advance (an hour or so) and make a reservation for the next tour.(the tour times are displayed outside the museum). This is a walking tour of the factory floor. At times it can be a little hard to hear. You stop at each station along the assembly line and what the workers are doing is explained clearly. Very interesting. Would not be good for small children who may not want to stay in the designated walking areas. This was a highlight of our visit to Memphis.