This was our second trip to Graceland, as we took my mother-in-law to the #1 place on her bucket list, being the huge Elvis fan. The first time we visited was in 2009, and Elvis' Memphis (as they call the exhibit and shop area) was knocked down and rebuilt in 2017. It's much more spacious now, with the exhibit areas larger than before. But I would suggest planting more trees and shrubbery, as it seems like it's just concrete building after concrete building. The other side of the road, where the Mansion is, is very nice though, with a nice lawn and many large trees.
We purchased the Elvis Entourage Tour tickets, which included a VIP shuttle to the mansion, another VIP exhibit, and a keepsake backstage pass. A month before, we purchased the Elvis Insider membership for $22, which gives you 10% off tickets. In our case, it saved us around $38 total off of four tickets. So the membership was worth the price. It also gives you discounts on stays at The Guest House at Graceland, and 10% off merchandise purchases, as well as other discounts.
We purchased the Entourage tickets because we wanted as good an experience for my mother-in-law as possible. We went during what it seemed like off-peak (early November) so there were no lines to purchase tickets, no lines to board the shuttle, anywhere. Even walking through the mansion we weren't rushed because there weren't too busy. I had come previously during the summer and there were lines everywhere. So if you're visiting at an off-peak time, I'm not sure if it's worth the extra $37.50 per ticket.
The visit to the Mansion was nice. Since there weren't many visitors, we could take our time looking at all the rooms and memorabilia. The audio guide and iPad was new since the first time I visited and helped as we moved through the property. The exhibits at Elvis' Memphis were nicely laid out and we spent much time looking at the automobiles and other exhibits through the property. We also spent a bunch of time at all of the shops.
For those saying that tickets are expensive at $100/each, the cheapest ticket that gives you access to just the mansion is around $40, and $59 if you want to include Elvis' Memphis. Add $5 to each ticket if you want to view the airplanes, which we didn't. I'm not sure how much parking costs, as we took a shuttle from The Guest House, where we were staying.
All in all, a great visit that we all enjoyed, especially my mother-in-law, who didn't want to leave.