I'm not a Jack Daniels fan but after this tour I change my mind. We opted for the sample tour which was $10.00 and lasts under two hours. They also have a free tour that lasts one hour with no samples. It was very interesting and informative. Learned how they arrive at their flavors and how it is tested. I think I'd like to be a tester there! Well worth going of the beaten path to tour it. Staff was informative and entertaining at the same time. Note; kids under drinking age not allowed on sample tour but I think they are allowed on the free one hour tour.
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