My husband, daughter, and I have vacationed at Beach Cove numerous times over the past 6 years. Obvious by our return visits, we love the resort!
Amenities-
The pool area is picturesque - has such a beautiful, tropical feel. The 3 outdoor pools offer ample space for guests -even in the busy month of July. My daughter also enjoys the lazy river - part of which is covered which is great for those afternoons when you've had a bit too much sun. The indoor pool is very, very small - but still it is a rainy day entertainment option just as is the racquetball court and game room.
The pool-side tiki bar is a great spot to get a bite of lunch- burgers, fries, hotdogs, etc.- and the bartender/staff is always friendly. The beach is wide. Umbrella/chair service is available (and affordable), and there is usually a Banana Boat rental available.
The small restaurant offers a very good breakfast buffet with views that overlook the ocean. It is a very casual dining option so you can eat a good breakfast and then head straight on out the the beach. (The resort often offers a "free breakfast" deal with paid lodging.)
As a return guest, my only wish for the resort would be for some updating in decor and room furnishings. The rooms are comfortable, clean, and are adequately furnished - but many of the units in which we have stayed recently could use some serious updating. The private balcony views are great, however.
The hotel staff is very friendly, and works quickly to resolve any issues (plumbing issues once and malfunction with in-room safe once --- on two different vacations/two different suites).
As for the area-
Having vacationed in Myrtle Beach for the past 17 years, my husband and I have stayed in many different locations. We love the North Beach area as it's more family-oriented and getting around in traffic is much easier than on the southern end.
Over-all, we love Beach Cove. I have recommended this to several friends in the past, and will continue to do so. (Those friends are now recommending it to their friends. :)