This place is pretty cool, but it's basically like visiting the Space Needle (except you get a yummy doughnut from it). When you go (we both know you will), be prepared to stand in a pretty long line. For this reason, I'd recommend visiting in the Summer when it's warmer. As you wait in line, you can peruse the menu on Yelp or Foursquare. You'll want to do this, as you otherwise won't know the difference between a Miami Vice Berry and a Grape Ape. I also wish that everyone else would Yelp the menu, because it sure would help it move quicker! You also want to make sure that you have cash; it's all that they take. No worries if you don't have any, since they have an ATM in the store. Just good to know so that you can go get cash while someone holds your place in line. Don't be that guy and wait until it's time to pay. Keep it moving folks.
Back to the original statement, though, this is pretty much just a touristy thing to do. I can't imagine going on a regular basis. The line is way too long, and the doughnuts aren't "to die for" or anything. They're definitely cute, inventive, and taste good; price is pretty cheap as well. It's just not worth standing in line forever for. But if you're only in Portland once every six months, or if you have a Voodoo virgin in tow, then definitely go! The worst that can happen is you walk away with a maple bar with a strip of bacon on top. And that's not bad at all.
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