Let me start with the stupidest thing about Chipotle.... THEY DON'T HAVE JALAPEÑOS! Being that a Chipotle is a smoked Jalapeño, you would think a place called Chipotle would have... uh... Chipotles or at least Jalapeños!!! That's like Taco Bell not serving Tacos!
OK, lets move on. First, I'm not a fan of chain Mexican restaurants. They are usually lacking in flavor, use cheap ingredients or just too dumbed down for the masses. Chipotle is no exception!
Brain child of Steve Ells, who went to a Culinary School in San Francisco, he said he was inspired by the local "Mission Style" burritos. OK, sounds like he had a great intentions! So why would he create a restaurant chain that serves a product that's not even close to the quality of any decent Mission style (Mission district) burrito? He babbles on is his web site video about quality of ingredients. Fine, but what about authentic tastes and renditions? No mention of that and the food reflects this lack of authenticity. That said, if his goal was create a big corporate cash cow, he did achieve something.
Moving onto the menu selection. Quality ingredients or not, the chicken is dry and tasteless. Carnitas lacking in flavor and moisture. Steak is dried out chunks of meat. Veggies are, well, veggies. The only Meat selection of any note is the Barbacoa Beef. But, what is the definition of Barbacoa Beef?
According to Wikipedia: Barbacoa is a form of cooking meat that originated in the Caribbean with the Taíno people, from which the term “barbecue” derives. In contemporary Mexico, it generally refers to meats or whole sheep slow-cooked over an open fire, or more traditionally, in a hole dug in the ground covered with maguey leaves.
What's Chipotle's definition?
"Barbacoa Beef: Spicy, shredded beef, slowly braised for hours in a blend of chipotle pepper adobo, cumin, cloves, garlic and oregano until tender and moist."
Hmmmm? Not the same.
Even if the Barbacoa pasts the taste test... The Cilantro Lime Rice is so boring and out of place in any Mission Burrito, as are some of the other mediocre additives. The Guac is amazingly nasty and has the texture of toothpaste.
Servers are bubbly with big smiles, but know nothing about Mexican food beyond what they are taught in orientation. When I asked for Jalapeños and they stated they didn't have any. I asked if they knew what a Chipotle was. Answer, the sauce we put in one of our burritos. I returned with.... A Chipotle is a smoked jalapeño. Server smiled and said, 'Oh! really?'
IMO, this is an embarrassment to the Mexican cuisine and a mockery of the Mission style burrito. That said, people flock to these places! Why? People like cheap bland food wrapped in a tortilla? Sad, but could be true. ;-)
Own or manage this property? Claim your listing for free to respond to reviews, update your profile and much more.