Saw all the billboard advertisements traveling I-40 west towards Asheville NC. Turned out to be a memorable dining experience - it was awful. The BBQ was very dry with NO TASTE - Red sauce did not help it any. Sides were small - 5 onion rings - 4 hush puppies with a spoon full of slaw for a 'large' sandwich at a cost $10 with water. Wendy's would have been a much better choice. There is good BBQ all over NC, just not at Phil’s. Save your money!