The Beach Bakery Cafe - the place where Feng Shui died. One would think that a place that finished a massive renovation and expansion in 2013 would have been planned to the smallest detail. Not so at the Beach Bakery. Inside you will find a serpentine mess of counters serving just about anything that will take up space (as long as it is Kosher.) The only problem is that it is not exactly clear where to order what and when and to whom to pay. Certainly a recipe for peacetime disaster when the seasonal throngs descend and say "I want this, give me that, and I didn't know you were waiting in line."
Add to the mix a woefully inept, inexperienced, possibly unintelligent staff, you get rude and sporadic service of baked goods whose quality has arguably been in decline for about 8 years (ask a local.) Couple that with the fact that the place has returned to Kosherhood after about an 18 month hiatus and you can no longer get a Mushroom Ham and Swiss omelette, BLT or a Bacon Cheeseburger and there really is no reason to put up with this place. They may have bitten off more than they can chew.
I defended the bakery for the better part of 10 years but no longer. Quoting a line from the movie Zoolander, "you're dead to me."
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