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“Fashion Accessories Extraordinaire”

End of the Road Boutique
Niagara-on-the-Lake, Canada
Level Contributor
152 reviews
24 attraction reviews
common_n_attraction_reviews_1bd8 208 helpful votes
“Fashion Accessories Extraordinaire”
4 of 5 bubbles Reviewed August 8, 2013

Open for a mere eight months as of this writing, this specialty shop on Center Street in Lewiston features a myriad of casual women’s accessories. The boldly accented exterior of the boutique first peaked our interest, but it literally comes alive with colour and flair when you take the first steps over the store’s antique threshold. The atmosphere and staff inside are welcoming, and a pleasant extension of the village culture. Whilst handbags, scarves, jewellery, hats and shoes may be the main event here, the store also has a sprinkling of home décor and seasonal ornamentation. What makes it unique? The store appears to be in sync with recent trends in clothing becoming more demure and understated while accessory trends are doing just the opposite, as evidenced by some of the eye-dazzling bursts of solid rainbow colours in their merchandise. The styles are varied from retro, with a hint of Bohemian, European and others are simply fun fashions; all accessories to make casual apparel standout. The “Story” brand jewellery is available here also, and these bracelets can be customized according to one’s whim. Everything about the boutique suggests youth, energy and vibrant living, from the throw pillows offering inspiration and messages of empowerment to the fashion evening slippers. The only refinements we could see fit to suggest is that perhaps the displays could be modified slightly in some cases to feature even more merchandise and lend the store a fuller look, like a loaded Christmas tree. From a marketing perspective, I'm wondering if the writing on the sign out front would be more visible if it were black rather than grey, and perhaps a mannequin or hat rack placed outside at the door would help lure customers in. Note: the store may need some signs to designate its own parking spaces as Artpark attendees may be taking up their parking.
I recommend this shop when doing a walkabout through Lewiston or when looking to buy gifts for women. The unique stock ranges somewhat in price, but I would not classify the merchandise as unaffordable luxury fashion. On a personal note, we also quite enjoyed seeing the historic building that houses the store. The original copper ceiling is in place, and all has been very well restored; well done!

Visited July 2013
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