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Review Highlights
Fun Place to Explore

Enjoyed walking around the store. Brought back many childhood memories when looking at the toys... read more

Reviewed 3 weeks ago
Charlotte, North Carolina
Fun But Crowded

A variety of out of the way products are here for you to see. The historic candy section is fun... read more

Reviewed 3 weeks ago
Saint Paul, Minnesota
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Reviewed January 3, 2019

Vidler's 5 & 10, in historic East Aurora, NY, is a 3rd generation family run business. Vidler's was founded in 1930 and they bill themselves as The Largest "5 & 10" Variety Store in the World. I have shopped at Vidler's a number of times over the years for unique and nostalgic gifts under $50, and when my wife isn't looking, I'll grab some candy out of several apothecary jars and stash it in my coat pocket (after paying the cashier of course). Vidler's consists of four connected two story buildings which contain toys, a sewing and crafts area, a cooking area, board games, T-shirts/sweatshirts, holiday knick-knacks and much more. I didn't know there were so many permutations of the Clue and Monopoly games e.g. Big Bang and Game of Thrones editions, etc., but Vidler's has them. While there is limited parking on the street in front of this store, there are more parking spots in the back of the building and a back entrance into the store. Vidler's is located in the main section of town with nearby restaurants and specialty shops. Vidler's is approximately 1/2 mile from the Fisher-Price HQ and toy store as well as the Roycroft Campus and Roycroft Inn. For more information about Vidler's as well as pictures inside their store, you can go to their website.

My family has fun spending an hour or more browsing the shelves/counters at Vidler's, and then we walk to other shops and/or a restaurant afterwards. If you bring your children into the store, I suspect you won't come out empty handed. If you keep in mind that this is a 5 & 10 store, you may be surprised by what this 5 & 10 has to offer you.

Date of experience: December 2018
Thank Wayfairing_Man
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Don V, Owner at Vidler's 5 & 10, responded to this reviewResponded January 5, 2019

Wow! Thanks for the great review -- if I didn't know better I'd think you're part of the family!

Appreciate this very positive feedback, and if / when you're next in the store, please ask for me and introduce yourself.

Thanks again,

Don Vidler

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This response is the subjective opinion of the management representative and not of TripAdvisor LLC.
Reviewed December 29, 2018

This place is like Woolworth or Jupiters on steriods. I am not a shopper (just ask my wife) but going through Vidlers is a trip through memopry lane. Wood floors and everything you could want. A great place to visit and flash back if you are 55+.

Date of experience: November 2018
Thank Q421MAmichaelk
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Reviewed December 12, 2018

I always visit this store when traveling to Niagara Falls. I can spend hours browsing in here. I can't think of anything that they don't carry. This visit I purchased two retro toys - a dog slinky and an older board game that I used to play with when I was growing up. I also bought retro candy - big Sugar Daddy's and taffy. T-shirts, cookie cutters, Christmas ornaments, stamped cross stitch projects, souvenir spoons and something that I have been looking for, for a very long time - tab poppers (use to flip tabs on soda cans). Fun store, definitely worth stopping by!

Date of experience: November 2018
Thank 022456
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Reviewed November 21, 2018

This place is packed full of all kinds of cool things. This is a fun place to visit love. Love historic features of the store. There is something for everyone here.

Date of experience: October 2018
Thank Trudy C
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Reviewed October 28, 2018

This place has something for everyone. So many rooms to explore and a feast for the eyes. Always something new to see. Brings back memories of when I was a child at the five and dime, but also has contemporary items as well. Just a lot of fun to visit whether you "need" something or not. Last year hubby and I bought some gag gifts for our twenty-something kids for Christmas and had more fun browsing and laughing. Worth the drive from Rochester for a fun day trip.

Date of experience: November 2017
Thank lobstahluva
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
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