This is a new chain frozen yogurt shop in town for 2012. There are 4-5 shops in OC between the town & the boardwalk. We've been to 3 of them & this is the best tasting and one of the least expenseive (they charge by the ounce & prices of all the shops ranged from 49-69c). All the yogurt shops have oodles of toppings (candy, cookie crumbles, fresh fruit, cereal, etc), but this one has great tasting, true flavors that the 2nd visit I bypassed the toppings. They have little cups to sample taste which is helpful. I have had the red velvet cupcake batter, strawberry lemonade sorbet and apricot tart (my favorite). Staff is very friendly and the shop is clean. Will be back next trip to Ocean City.